On April 16, the World Internet Conference Digital Silk Road Development Forum was held in Xi'an, Shaanxi Province. During this gathering, the Collection of Cross-Border E-Commerce Practice Cases at the World Internet Conference (2024), hereafter referred to as the Collection, was officially unveiled, spotlighting 63 exemplary cases. Of particular significance, Guangdong Province contributed 19 distinguished cases to this compendium. Notably, YANTIAN emerges as the only port enterprise selected nationwide, underscoring our remarkable distinction in the field.

The cases compiled this time span 9 categories, including government coordination, comprehensive services, trading platforms, and brand cultivation. YANTIAN's case is notably categorised under "05 Logistics Aggregation, New Scenarios for Supply Services". The overarching mission of the World Internet Conference is to establish a dynamic platform for the exchange and dissemination of cross-border e-commerce insights, fostering mutual learning and synergy among global stakeholders in this arena. Ultimately, the initiative seeks to develop a business environment that accelerates the resilient growth of cross-border e-commerce.

YANTIAN, a prominent player in the port industry, maintains strong ties with the cross-border e-commerce sector, consistently innovating by harnessing our port and shipping assets in conjunction with customs support. Through collaborative partnerships with industry stakeholders, we foster a conducive business environment, actively advocating for the development of multimodal transport "hub ports" and other pioneering models to drive forward the progress of high-quality cross-border e-commerce. By synthesising innovative practices and models derived from cross-border e-commerce case studies, we contribute to the World Internet Conference's mission to distill key elements of innovation, successful strategies, and replicable experiences.

On one hand, many Chinese brands are venturing abroad, seeking fresh avenues for growth via cross-border e-commerce. On the other side, a diverse array of overseas brands is entering the Chinese market facilitated by cross-border e-commerce channels.

Cross-border e-commerce, representing a groundbreaking format and paradigm within the realm of electronic commerce, has undergone rapid expansion in recent years, emerging as a pivotal catalyst for global economic development. Nevertheless, disparities persist among countries in terms of cross-border e-commerce policies, stages of market development, and levels of digitalisation. Some developing countries undergoing digital transformations lack practical experience, thereby exerting certain influences on the global advancement of cross-border e-commerce. The cross-border e-commerce landscape in China is experiencing robust growth. Governments at all levels, enterprises spanning the industry spectrum, and relevant organizations are collaboratively driving ongoing innovation in policies, technologies, channels, services, and other domains, facilitating the continuous expansion of the cross-border e-commerce market scale and the gradual enhancement of the industrial ecosystem, while accruing invaluable practical insights. YANTIAN stands at the forefront of the industry, leading across various dimensions and empowering the high-quality development of China's cross-border e-commerce.

# PART.01
Extensive, fast, and premium services

In 2023, the cross-border e-commerce imports and exports of Guangdong Province surged to CNY843.3 billion, marking a robust growth of 25.2%. During the first quarter of the current year, this figure surpassed CNY200 billion, underscoring the province's continued momentum in cross-border trade. Particularly noteworthy is Shenzhen's cross-border e-commerce, which saw imports and exports soar to over CNY110 billion, representing an impressive growth rate of over 95% and setting a new record for the period.

Timeliness is the cornerstone of cross-border e-commerce success. YANTIAN, positioned as a crucial hub in the global supply chain, handles more than one-third of Guangdong Province's foreign trade imports and exports, as well as over one-fourth of the nation's exports to the US. Presently, YANTIAN leverages its extensive service network to align with the evolving overseas cross-border e-commerce landscape. Through collaboration with shipping companies, we deliver extensive, fast, and premium services to meet market demands.

🌟We boast the most extensive services to Europe and US in South China, with an average of 4 services to Europe and 6 services to US daily, complemented by over 10 cross-border e-commerce express shipping services.
🌟Our services cover a myriad of overseas destinations, offering hundreds of weekly services globally.
🌟As the last-port-of-call for most services from China, we ensure the quickest delivery of cargoes to their destination ports (22 days to Europe, 12.5 days to the US).
🌟We have efficient operational capabilities and a favourable customs clearance environment.

At the end of 2023, Xinwen Lianbo commended YANTIAN for our exceptional capabilities in cross-border e-commerce shipping, acknowledging our considerable impact on the international stage. With a network spanning over 10 cross-border e-commerce international services, we play a vital role in expediting the export of a substantial volume of cargoes from the Guangdong industrial belt to destinations worldwide. All these achievements firmly established Shenzhen as the foremost city of international trade in mainland China for 31 consecutive years!

# PART.02
A dedicated team for cross-border e-commerce service committed to easing your concerns and conquering obstacles

YANTIAN prioritises real-time market feedback and swiftly respond to market demands. We've assembled a dedicated team for cross-border e-commerce service to act as a "bridge" and maintain close contact with customers, ensuring a thorough grasp of industry trends and seamless integration of industry resources. We've developed a variety of supporting products designed to facilitate the expansion of cross-border e-commerce. Our objective is to promptly address customers’ needs and requests.

On April 7-8, the Department of Commerce of Guangdong Province held seminars in Shenzhen, centering on the high-quality development of cross-border e-commerce. Distinguished attendees included officials from the Ministry of Commerce in Guangzhou Commissioner Office, the Ministry of Commerce in Shenzhen Commissioner Office, alongside representatives from over 21 municipal commerce, customs, taxation, foreign exchange management departments, and delegates from more than 400 cross-border e-commerce platforms, service providers, and industrial belt enterprises spanning the province. YANTIAN stood as the sole port enterprise being invited in Guangdong Province and engaged in in-depth dialogues with leading cross-border e-commerce platforms, such as SHEIN, Amazon, 1688, and Ozon, focusing on the latest global trends and emerging opportunities in cross-border e-commerce markets.

The conference proposed the creation of the Collection to distill and refine the essential elements of innovative practices, successful models, and replicable experiences. Leveraging official promotion channels both domestically and internationally, efforts will be made to establish a dynamic platform for communication and knowledge sharing in the realm of cross-border e-commerce to amplify the international dissemination impact and disseminate, exemplary, effective, and innovative practical measures and experiences to the global community. Ultimately, this endeavor seeks to foster mutual learning, facilitate exchanges, and promote the widespread adoption of best practices in cross-border e-commerce development for the benefit of the global community.

As the preferred port for cross-border e-commerce in South China and the Honorary President Organization of SZCBEA Yantian Branch, YANTIAN remains steadfast in our commitment to our role as a major port for the advancement of multimodal transportation. We are devoted to providing even higher-quality and more efficient logistics services, wholeheartedly supporting cross-border cultural exchanges and brand expansion overseas. Furthermore, we will persist in actively bridging connections between customers and stakeholders, while proactively collaborating with government departments, customs, associations, and enterprises. Our focus on “cross-border e-commerce + industrial belts” will propel the integration and innovation of cross-border e-commerce with industrial supply chains. This initiative aims to empower the robust and swift development of cross-border e-commerce while fully supporting Shenzhen's efforts in expediting the establishment of a logistics centre with global influence. Through these endeavors, we aim to make our contribution to the high-quality development of the China's international trade landscape.