In order to build a favourable ecology for cross-border e-commerce and help Chinese brands go global, the Yantian Branch of Shenzhen Cross-Border E-Commerce Association (SZCBEA) was officially established on June 17. The branch will be inaugurated in July and based in YICT Building.

At the plaque presentation ceremony, SZCBEA awarded YANTIAN as the "Honorary President Organization of SZCBEA Yantian Branch". Zeng Jinhui, Director of E-Commerce Department of Commerce Bureau of Shenzhen Municipality, Wang Xin, Executive Chairperson of SZCBEA, and Lawrence Shum, Managing Director of Hutchison Ports YANTIAN, attended the ceremony to witness this historic moment together.

With more than 100 international services, including 15 e-commerce express routes, YANTIAN is a key gateway for China's international trade, serving one-third of the container volume generated by import and export in Guangdong Province, and one-fourth of the Sino-US trade. Leveraging its advantages of express shipping routes, YANTIAN has been innovating services for cross-border e-commerce logistics. It provides 9710 (cross-border e-commerce B2B direct export) and 9810 (cross-border e-commerce export overseas warehouse) priority container inspection services for cross-border e-commerce, launches cross-border e-commerce 9610+T86 (consolidation for export), Shenzhen-Hong Kong 9610 (consolidation for export), cross-border intermodal services for bonded areas, and MCC mode on-dock based on intermodal services,     becoming terminal-of-choice for cross-border e-commerce in South China by helping cross-border e-commerce merchants export quickly, efficiently and flexibly.

As the initiator of industry standards for cross-border e-commerce, SZCBEA has been committed to leading and promoting the development of the entire cross-border e-commerce ecosystem. In December last year, YANTIAN hosted the founding meeting of the South China Cross-border E-Commerce Logistics Standardization Committee hosted by SZCBEA, and the two sides worked together to promote the standardisation of the cross-border e-commerce industry. The Yantian Branch is expected to collaborate with cross-border e-commerce merchants to enable industries in South China to go global, selling Chinese brands all over the world.

Wang Xin, Executive Chairperson of SZCBEA, said that this plaque presentation marked a new milestone for the association to help Chinese brands go global. With the Yantian Branch, the interaction among SZCBEA, YANTIAN and the whole industry will be further deepened, bringing more possibilities to the cross-border e-commerce industry.

"The establishment of the Yantian Branch of SZCBEA is of great significance and has given us greater missions and responsibilities", said Lawrence Shum, Managing Director of Hutchison Ports YANTIAN. YANTIAN will continue to contribute to the smooth and stable operations of supply chain and industry chain in the Greater Bay Area, assume the responsibility as an industry leader, and at the same time play our role as a "communication bridge" to support the development of cross-border e-commerce. As a member of the Standing Committee of the CPPCC of Yantian District, Lawrence Shum actively makes suggestions for the development of cross-border e-commerce. In his proposal "Guiding the High-quality Development of Off-dock Industries to Support the Establishment of the Core Area of the Global Maritime Center", he suggested attracting leading cross-border e-commerce enterprises to Shenzhen to optimise the cross-border e-commerce ecosystem and support the building of the first on-dock e-commerce returned goods transfer center of China. In addition, in the special field trip to YANTIAN with the theme of "Improving Shenzhen’s Overall Competitiveness in International Shipping" led by Lin Jie, Chairperson of Shenzhen Chinese People's Political Consultative Conference (CPPCC), YANTIAN reported to the delegation on the issues encountered by the port and shipping logistics industry regarding cross-border e-commerce, and put forward its ideas on addressing these issues and matters requiring government support, which received favourable responses from members of the delegation. Lawrence Shum said, "In the future, YANTIAN will continue to work with SZCBEA, government departments, and partners at home and abroad to explore new paths for industry development, promote the formation of a cluster effect generated by cross-border e-commerce and other shipping and logistics enterprises in Yantian District so that the port and logistics industries can support and reinforce each other, significantly improving the competitiveness of the maritime economy in Shenzhen, and helping Chinese brands successfully go global.

On the morning of June 18, YANTIAN won the award of “Excellent Cross-border E-commerce Logistics Service Provider of 2022" at the opening ceremony of “The 5th Global Cross-border E-commerce Festival and the 7th Shenzhen International Cross-border E-commerce Trade Expo”.

 After the opening ceremony, leaders and guests attending the ceremony toured the exhibition and exchanged ideas with the exhibitors.

Zhu Li (center), Deputy Commissioner of the Office of the Commissioner of the Ministry of Commerce in Shenzhen, Wang Xin (first from left), Executive Chairperson of Shenzhen Cross-border E-Commerce Association, and Lawrence Shum (first from right), Managing Director of Hutchison Ports YANTIAN, toured the exhibition.

The theme of this year's Global Cross-border E-Commerce Festival is "Chinese Culture and Brands to Go Global". The exhibition occupied an area of 30,000 square meters, attracting more than 800 exhibitors, 300 political and corporate leaders, and tens of thousands of industry elites. The exhibition was held in Shenzhen Futian Convention and Exhibition Center from June 18-20.